I never intended my life to enter the sustainability space!
Environmental destruction was not a conversation in my circle.
And I was clueless about fashion & textiles.
Hi, I'm Sonal, documenting here the beginning of two decades of my journey in sustainable manufacturing, fashion & clothing.
Growing up in Bombay, I was completely clueless about India's textile industry. Once while sourcing fabrics for a personal design project, I stood for an hour at a store, and remember feeling suffocated there. Then I didn't know the reason could be the synthetic chemicals in the fabrics! Although I was unwilling to work with clothes after the experience, that's what I ended up doing for the next 22 years!
When I moved to Ahmedabad, while driving towards the outskirts of the city I would see many factories with chimneys, unbearable stench & visual sights of coloured water. On inquiring, I figured these were textile factories.
![](https://cdn.shopify.com/s/files/1/0652/9944/8054/files/river-coloured-dye-contamination.jpg?v=1667388074)
![](https://cdn.shopify.com/s/files/1/0652/9944/8054/files/pexels-pixabay-459728_3dcf394b-e63b-43d1-849d-8e13ad9198f5.jpg?v=1667453048)
Probing further, I became aware that the factories used heavy synthetic chemicals and the wastewater eventually landed up in the rivers. It was common for factories to dispose of effluent ( Exit water) illegally on empty land, isolated lakes, underground or rivers.
![](https://cdn.shopify.com/s/files/1/0652/9944/8054/files/7de34e0724b8688b8c2d1dd8508231f9.jpg?v=1667214251)
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I had seen my mom faint after using mild bleach to clean the bathroom. The acids that the factories were disposing carelessly of were the most potent version.
![](https://cdn.shopify.com/s/files/1/0652/9944/8054/files/water-pollution.jpg?v=1667214322)
![](https://cdn.shopify.com/s/files/1/0652/9944/8054/files/Newsweek_Article_The_Environmental_Crisis_in_Your_Closet.jpg?v=1667387984)
The government rules were there but lacked implementation. Speaking to the factory owners didn't help as there was a lack of intent to change. All the resources were spent to bend the rules & find ways to continue doing things the same way. Designing a water recycling plant was also of no use!
A few months later, I did a workshop on painting with natural colours. A wonderful artist, Toofan Refai was teaching us how we could paint using colours directly from leaves & flowers. It seemed magical. I was mesmerised!
What he told me later changed my life. He said, "India used only natural colours until 60-70 years ago, and was a leading supplier to the world."
![](https://cdn.shopify.com/s/files/1/0652/9944/8054/files/Indigo_cake_600x600.jpg?v=1667286515)
Being appalled, I had a million questions!
Why did we not invest in this knowledge about natural colours further?
Why did we accept to pollute our waters?
Why as a consumer, have I never had a choice to choose only natural colours?
Why did I never learn this or knew about this?
During that time, my dream was to start a school, but this information was too big for me to ignore and I sought answers.
I gave in my resignation as an educator amidst a lot of discouragement.
And just like that, out of nowhere, my journey with natural colours started & unknowingly I stepped into the world of fashion & textiles.
![](https://cdn.shopify.com/s/files/1/0652/9944/8054/files/banner-5ccac6faaafe5.jpg?v=1667472874)
"Sustainable fashion" was not a term back then.
The journey that started 20 years ago continues today with me still finding my way with a foundation called Sustainable Earth Foundation and a non-toxic underwear brand Maayu.