No Spandex
Kind to Your Skin
Outline of a globe with a leaf on a light green circle
Good for the Planet
100% Organic Cotton
Naturally Plant Dyed
Zero Synthetic Fibres & Colours
Cruelty-Free
Natural Comfort
No Chemicals & Bleach
No Spandex
Kind to Your Skin
Outline of a globe with a leaf on a light green circle
Good for the Planet
100% Organic Cotton
Naturally Plant Dyed
Zero Synthetic Fibres & Colours
Cruelty-Free
Natural Comfort
No Chemicals & Bleach
No Spandex
Kind to Your Skin
Outline of a globe with a leaf on a light green circle
Good for the Planet
100% Organic Cotton
Naturally Plant Dyed
Zero Synthetic Fibres & Colours
Cruelty-Free
Natural Comfort
No Chemicals & Bleach
No Spandex
Kind to Your Skin
Outline of a globe with a leaf on a light green circle
Good for the Planet
100% Organic Cotton
Naturally Plant Dyed
Zero Synthetic Fibres & Colours
Cruelty-Free
Natural Comfort
No Chemicals & Bleach
No Spandex
Kind to Your Skin
Outline of a globe with a leaf on a light green circle
Good for the Planet
100% Organic Cotton
Naturally Plant Dyed
Zero Synthetic Fibres & Colours
Cruelty-Free
Natural Comfort
No Chemicals & Bleach

Shop Our Latest Summer Collection

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Why Customers Love Maayu

Started using my Maayu panty recently and it's very comfortable. Doesn't feel like I'm wearing anything.

Madhavi, Sindhudurg

I really liked the feel and fit of the product. My kids love love love them as well as they keep asking me if I have washed them, as they want to wear them.

Scovia, Goa

As soon as me & my sister tried on the Maayu panties, they felt AMAZING! Like a warm hug! So so thankful to you for making this product. Only feedback is colour options otherwise they are super comfortable, true to size & easy to wash.

Meenakshi, Noida

I was apprehensive about the fit but the fit is great. The material feels great and the pure white colour took me back to childhood summers spent entirely in white petticoats.

Alisha, Pune

The boxers are so comfortable. I’m literally living in them.

Shubham, Goa

I had a great experience using your product. It went through multiple washes and still retained its original quality. And the seams were soft on the skin leaving no marks at all!

Malaika, Goa 

Looking at it felt like it's going to be big for me but fitted perfectly well. 

Very soft and feels like not wearing anything as it is very airy. What I loved the most is the encased elastic in the leg opening as the usual synthetic elastics in other underwear brands are very hurtful, especially during summers.

Jaylakshmi, Guwahati 

Organic Comfortwear

Girls 100% Organic Cotton Underwear | Girl's Panty | Hipster - Clouds | Pack of 3

Girls 100% Organic Cotton Underwear | Girl's Panty | Hipster - Clouds | Pack of 3

Sold out

Girls 100% Organic Cotton Underwear | Girl's Panty | Hipster - Clouds | Pack of 3

From Rs. 852.00
Rs. 897.00 From Rs. 852.00
Sold out
Men's 100% Organic Cotton Handloom Boxer | Kora

Men's 100% Organic Cotton Handloom Boxer | Kora

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Men's 100% Organic Cotton Handloom Boxer | Kora

Rs. 1,800.00
Rs. 1,800.00
Sold out

Womens

Women's Organic Cotton Hipster & Bikini Maayu’s women’s undergarments bring breathable comfort... 

Womens

Each Undie Saves

Choosing 100% Organic Cotton means honoring the planet in counless ways.
<strong>77.6 LITERS OF WATER </strong>

77.6 LITERS OF WATER

You can fill a bottle 38 times

<strong>32.9 GRAMS OF CO2 </strong>

32.9 GRAMS OF CO2

You can charge your phone 4 times

<strong>102.2 WATT-HOURS </strong>

102.2 WATT-HOURS

You can light a bulb for 1.7 hours

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Underwear That Cares for You and the Planet

At Maayu, we believe in the power of pure, organic cotton to offer the ultimate comfort and care. Our underwear is crafted with minimal resources, free from spandex, synthetic fibers, and harmful dyes. Experience breathable, soft, and eco-friendly cotton that feels gentle on your skin, supports your well-being, and helps you feel good about what you wear—every day.

About Us

Discover Our Girl's Collection

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