At Maayu Our Ambition is to Redefine Chemical Standards in Underwear. A Small Team, A Shared Purpose, and a Genuine Love for What We Do.

  • Purpose

    A healthy you & a healthy planet are intimately connected

  • Vision

    Building a world where the wellbeing of people and planet thrive together.

  • Mission

    Changing mindsets, one pair of underwear at a time.

1 3

Our Values

  • Health and Wellbeing

    Our products are specifically designed for wellbeing, eliminating harmful chemical dyes from contact with your most sensitive skin. 0% Chemical Dyes. 0% Spandex. 0% Synthetic Fibre. We believe that if it is good for the planet, it is good for people. Human lives are connected to and dependent on our environment, so caring for one means caring for the other.

  • Earth-Friendly Choices

    Our materials are unbleached, undyed, and unprocessed because we believe in being minimal. The cotton we use is either 100% certified organic or handmade and indigenous. This ensures a very low footprint and keeps our products truly pure and natural. Where we use colour, we use only natural plant dyes.

  • Our Impact on Artisan Community

    Every Maayu product is special because of the people behind it, whether they are handloom artisans, indigenous cotton farmers, or skilled workers at a fair trade factory. Handmade fabrics and craft elements made by artisans in Goa are part of what makes every pair of Maayu
    underwear genuinely unique.

  • Grow More Green

    Growing trees is important to us. Why? We plant trees because we believe we all should. As a business, we are
    conscious of the resources we use, even when that footprint is small. We at Maayu plant trees because we love them and because healthy ecosystems sustain all of us. Our aim is to grow a forest.

  • Reused Packaging and Low-Waste Production

    We avoid all unnecessary packaging. Our goal is to go fully packaging-free. In the meantime, we collect and reuse packaging that comes into our office and homes to ship our products, keeping waste as close to zero as possible.

  • Fun Work Culture

    We are building a business with a soul, from a small village in Goa, with our growing team has a footprint in the UK. We co-share a workspace with Okapi Vegan Kitchen, eat healthy, locally-sourced vegan food, make compost, stay involved & engaged with the local community.

Why the name “Maayu"?

Well, Maayu stands for Maa + you."Maa" means mother in hindi and many other languages in India. Maayu embodies the qualities of motherhood - Love, protection, care, comfort & strength. Maayu means a safe space, where one is fully protected & comfortable. Maayu cares. Maayu comforts. Maayu protects.

Maayu is good health. Maayu is strength. Maayu is a mindset. Maayu as a product and as a brand will always say the same thing - "I am here. I care."

The Origin Story:

The seeds for Maayu were sown years ago, when our founder Sonal found out that her then teenage daughter, Mahi is on the onset of PCOD. When the gynaecologist confirmed that it is a common problem faced by young girls & women today, she started looking for answers and the journey to what eventually became “Maayu” began! Sonal had been working to remove toxins from the clothing & fashion industry & was well aware of the chemicals that are used in the textile industry & the harm it caused to our planet & human health. Her attention was drawn to the underwear industry and she figured how synthetic fabrics are very commonly used in undergarments today. The use of spandex/elastane that increases stretchability are often considered a highlight. But at Maayu we have taken up the challenge to make spandex-free, polyester-free, chemical-dye free undergarments! We are here to make intimatewear truly breathable!

Our Products:

We bring the cleanest undergarments & essentials to your wardrobe! Zero chemical dyes. Zero synthetic fibre. Zero spandex, 100% Organic Cotton. All our panties are made out of certified organic cotton - unbleached and undyed. Our kora boxers are handwoven using indigenous organic cotton. Maayu products are specifically designed for wellbeing, using minimal resources. Maayu products are unbleached & undyed eliminating all kinds of carcinogenic dyes to be in contact with our intimates. We kept cotton in its purest form possible keeping it healthiest for both people and the planet. We will introduce medicinally rich naturally dyed intimates, in the near future! Do look out for those.